The Specialty Advertising Association of California (SAAC) is composed largely of promotional products professionals located in the Southern California region. For over thirty years, SAAC has supported the promotional products industry through programs and services designed to enhance the professional lives of our members. The membership includes suppliers, distributors, multi line reps, and business service companies.

The Specialty Advertising Association of California is a 501 (c)(6) non-profit organization.


SAAC is the regional voice of the promotional products industry, known for leading collaboratively to advance our businesses, while protecting the consumer.


To support the California promotional products industry by engaging and meeting the needs of our professionals and the businesses they serve.


  • Integrity - acting honestly and upholding high principles through association operations, governance, and diversity.
  • Excellence - consistently providing relevant, high-quality programs, products, and services.
  • Accountability - acting with an obligation of responsibility and transparency to members.
  • Sustainability - maintaining fiscal health and investing responsibly in activities that sustain the longevity of the association.