Why You Should Join SAAC
Posted on October 1, 2010
In May 2007, PPAI released the results of the annual study confirming that distributor sales in 2006 increased 4.25 percent to $18,779,654.661 – setting a new sales record for the industry. The study was conducted by independent researchers at Louisiana State University and Glenrich Business Studies.
Sales of promotional products have increased by nearly $766 million in 2006 in keeping with growth seen by other major mass media. However, as a percentage of growth, promotional products sales growth far surpassed both newspaper and radio advertising – up only one percent each from 2006.
At nearly $18.8 billion, promotional products sales continue to outpace internet advertising ($16.8 billion), cable television ($16.9 billion), Yellow Pages advertising ($14,.4 billion) and outdoor advertising ($6.8 billion).
If you are not a SAAC member, please contact for information about joining the Specialty Advertising Association of California.
JOIN US! SAAC is your opportunity for networking and exposure among your California Colleagues.
Kristina Inman on Sun, 8th Mar 2009 10:09 am
I wanted to get some additional information on becoming an SAAC member as well as exhibiting in the tradeshow. Could someone send some info? Thank you!