SAAC is an organization made up of more than 900 firms engaged in specialty advertising in California and throughout the United States. As an association it is dedicated to increasing the professionalism of members engaged in specialty advertising sales. Included in our membership are companies representing all facets of the specialty advertising industry, including suppliers, distributors, direct houses and sales personnel.

In May 2007, PPAI released the results of the annual study confirming that distributor sales in 2006 increased 4.25 percent to $18,779,654.661 - setting a new sales record for the industry. The study was conducted by independent researchers at Louisiana State University and Glenrich Business Studies.
Sales of promotional products have increased by nearly $766 million in 2006 in keeping with growth seen by other major mass media. However, as a percentage of growth, promotional products sales growth far surpassed both newspaper and radio advertising - up only one percent each from 2006.

At nearly $18.8 billion, promotional products sales continue to outpace internet advertising ($16.8 billion), cable television ($16.9 billion), Yellow Pages advertising ($14,.4 billion) and outdoor advertising ($6.8 billion).

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